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Blog - Design

What are wireframes and why are they important?

November 15, 2018 | Louis Coyle

Here at Mogul we use wireframes every day. They are a super important part of our process. Today we will look at what they are, why they are beneficial and the difference between wireframes,...


Should you make your logo bigger?

September 5, 2018 | Louis Coyle

Client: "Can you make the logo bigger?" Designer: "?" This question is about as old as time itself and has plagued fascinated designers for generations. In my previous incarnation as a...


Drawing design inspiration from Hawke’s Bay

August 15, 2018 | Ryan Christie

My one year anniversary of moving to Hawke’s Bay has recently passed so I thought I’d take the chance to share my thoughts as a designer living in the region. As a designer, it’s nice to be...

Mood boards

In the mood for mood boards

June 22, 2018 | Ryan Christie

We’ve all been there before. You’re trying to explain to someone how a ‘thing’ should look and you’re struggling to find the right words or you find your words fall woefully...


Inside the Mogul design process

June 12, 2018 | Louis Coyle

Over the last 10 years, our design process has changed and evolved, mirroring the web that we design within. We’ve seen shifts from table based layouts to fluid HTML responsiveness, from...


Choosing the right content for your website

March 23, 2018 | Anita Jones

So you’ve just received your shiny, brand new website, ready and waiting for you to jump in and add your own content... but wait just one moment! Before you jump in and (potentially!) make a...

people scroll beyond the fold

The myth of ‘the fold’

March 23, 2018 | Ryan Christie

As a web designer, one of the most common UX comments that I've heard during my 9 years in the industry is “Can it be above the fold?”. This assumption about user behaviour still plagues...


Design trends online

January 26, 2018 | Ryan Christie

First of all, this article is not about me making a design trend prediction for 2018. There are plenty of articles out there already. Okay, now that we’ve got that out of the way I’ll...


Does Design Need to be Beautiful?

November 23, 2017 | Anita Jones

It’s something that we’ve heard before - that functionality must come before form, that the way a website works is more important than how it looks - and to a certain extent this is true,...


Helvetica – how typeface affects our lives

October 27, 2017 | Ryan Christie

Last Wednesday night Rachel and Jason Juno from Coast & Co hosted the first ever Design Assembly event in Hawkes Bay with a screening of the indie film ‘Helvetica’ released in...


The importance of good brand design

September 8, 2017 | Ryan Christie

First impressions matter. Call it a gut feeling or intelligent unconsciousness, but when we first experience a company, we make an immediate judgement, setting us on a certain direction. We all...