Website grading tools have come a long way over recent years. The days of just measuring 'page speed' are long gone; modern tools now provide sophisticated reports showing measurements for every...
For the last 13 years, we have passionately created custom WordPress themes for our clients, but COVID gave us an opportunity to review and rethink this strategy. When we started using WordPress...
Choosing the right domain name can be tough. Should you get a .nz or a .com? What about .cricket or .pizza? Your domain name is an extremely important part of your online presence. Clearly it...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...
Hollywood has a lot to answer for when it comes to the popular understanding of hacking. The on-screen version is usually pretty dramatic, involving a lot of keyboard mashing, words like...
Search Engine Optimisation (SEO) is a common and well-used term. You’ve probably heard of it (and are quite possibly sick of hearing about it!). You might even be engaging in some SEO practices...
How Google Tag Manager helped FarmChief You've paid to be found on Google (both your ongoing search engine related site tweaks and your active paid Google Ads campaign) and this is bringing...
[caption id="attachment_8712" align="alignnone" width="800"] Sage words from the Ice man.[/caption] Technology today empowers teams anywhere, at any time to work remotely and productively in...
This article is based on a talk I gave at an "All Things Digital" boardroom event hosted by Crowe Horwath, the Icehouse and BNZ on October 25. I think Google Analytics (GA) is the best free...