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Blog - March 2011

The best way to moderate comments

March 30, 2011 | matt

One of the biggest worries for a lot of our clients is that people will say nasty things about them online, so they don't want to allow comments on their blog or have a Facebook page for fear of...

 

Case study: The Grandest Orca

March 24, 2011 | mogul

About the client We've just completed our second site for The Radio Bureau in association with Assignment Group. The Orcas is a monthly competition run by TRB that acknowledges and rewards ad...

 

How do you collect email addresses?

March 23, 2011 | matt

If someone asked me if I could choose just one way to market online, 9 times out of 10 I would say 'email'. On the tenth time, I would hesitate, just about say 'search engine optimisation', and...

 

Talk for free with Skype

March 21, 2011 | matt

One of the great things about our line of work is that you get to work with people all over the world. This nearly always means talking to them on the phone, and this would be seriously...

 

Social media experts converge on Hawke’s Bay

March 18, 2011 | matt

I'm getting really excited about Mediasense, the social media conference we're sponsoring right here in Hawke's Bay, New Zealand on April 8. There are some real top-draw speakers and panelists...

 

Email marketing – HTML or plain text?

March 16, 2011 | matt

Hopefully you're using a managed email service for email marketing. Otherwise you're completely insane - you'll be dicing with server blacklists, trying to manage bounces and unsubscribes...

 

Foursquare – I don’t get it

March 15, 2011 | matt

Why do people use Foursquare? The location-based social network which allows you to tell your "friends" when you "check in" to a location has 6 million users and is growing at 35,000 new users...

 

Digital marketing – the state of play

March 14, 2011 | matt

Could you imagine starting a business without a website? How would your customers find out about who you are, where you are, what you do, and why you're better than your competition? Could you...

 

Mogul publishes first WordPress Plugin

March 11, 2011 | mogul

It's certainly been a long time coming, but we've finally published a plugin to the WordPress plugin repository. Mogul Custom Functions is a collection of handy functions that we use on a daily...

 

Case study: EIT website and online strategy

March 9, 2011 | mogul

About the client The Eastern Institute of Technology (EIT) is a public Tertiary Education Institution in Hawke's Bay. EIT serves as the main regional higher education centre for Hawke's Bay. EIT...