October, 2010 | Mogul

Blog - October 2010

Blog your way to business success

October 25, 2010 | Matthew Miller

Why is blogging essential for your business? Your blog is your own PR machine, TV channel, talkback radio station and printing press all rolled into one. A blog is a great tool: To build brand...


Case study: Beehive Bacon – Craft Series

October 19, 2010 | Mogul

We worked on this project with Auckland agency Assignment Group. The Beehive Bacon Craft Series website needed to showcase the recently released Craft Series product range. Following the scamp...


Case study: Canal

October 18, 2010 | Mogul

Canal provides marketing expertise for companies entering the Chinese market. Canal's Managing Director, Jim Poppelwell, needed to establish an online presence that potential clients could refer...


Social Media Changing the World

October 11, 2010 | Mogul

This weekend I've spent quite a bit of time interacting on various social media networks and watching a bit of sport of the telly. During one particular event it really struck me as astounding how...