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API Integrations

Most of the internet traffic of today is not humans communicating. It’s machines talking to each other – using APIs.

API what now?

API stands for Application programming interface, and it’s a way for your software to communicate with another system without either knowing how the other works behind the scenes. It makes doing business a lot easier, faster, and more reliable when someone doesn’t need to manually key in transaction data or copy and paste from one system to another.

For example, you can hook your online shop up to a credit card gateway’s API. When someone buys something, your website can send the details to the payment system, and find out straight away if the payment went through OK. You never need to store the customer’s credit card details, and then if it’s also connected to Xero via an API, the transaction can go straight into your accounting system without any need for human intervention.

Why you need it 

If you use different software for your business processes and you think it would help if those systems could share data and talk to each other, then an API integration is probably what you need.

Or if you want to incorporate cool interactive features from external websites into your website like weather forecasts, maps, market information, news, or social media content, then we can help.

We have also developed a large number of e-commerce websites, using the APIs of payment gateways, accounting systems, ERP software, logistics providers, mapping software, and much more.

What are the benefits?

APIs are one of the main reasons why business on the Internet got so big so quickly. There is no longer any need for manual intervention. Different systems can talk to each other, completing transactions 24/7 with no human error. As long as the APIs are set up well, that is. Poorly designed APIs can lead to all sorts of problems. The most obvious is security.

Giving external systems access to your application data is not something you should take lightly. You might unknowingly make sensitive information available, as Facebook found out when its API revealed the private personal details of millions of its users.

Fortunately, we have a lot of experience with APIs. We have worked with the APIs of the major social networks (Twitter, Instagram, and Facebook) for years with our social wall Strea.ma.

 

If you’re interested in finding out more about how our API expertise can help you achieve your business goals, contact us today.