In October 2017 we were introduced to Megan through her Icehouse business coach Nick Egerton. After 17 loyal years at the iconic Cadbury chocolate factory in Dunedin, Megan decided it was time to pursue her dream of running her own fashion design store. Having always had a passion and love for designer fashion, Megan wanted to create a platform to showcase some of the local talent that was emerging from the Otago region as well as throughout New Zealand.
Being based in the far South, discussions were initially kicked off over the phone to first understand the scope of the project and the vision Megan had for her business. Nothing quite substitutes for sitting down and meeting face to face so in early January Megan flew up to meet with us in Hawke’s Bay to do exactly that.
It’s amazing how much you can achieve in a short period of time when you lock yourself away in a room with a client. During this session we nutted out the basic sitemap, product structure, low-fi wireframes, goal tracking, shipping & payment functionality, email campaign, subscription incentive and established a broad look and feel of the site.
With a timeline and launch date put in place we were off.