What is content?
‘Content’ means any word, image, video, or sound file that you use to communicate with your audience. Search engines would not exist without content. Neither would YouTube, Facebook, LinkedIn or Twitter. What those websites do is amass vast collections of content and make it easy to search and consume them in realtime.
Any time you tweet, update your website, write a blog post, post on Facebook, or upload a YouTube video about your business, you are engaging in content marketing. A lot of the time it’s free to do, and that’s why so many billions of pieces of content flood the web.