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Blog - Matthew Miller

Google Ads sanity checklist

August 26, 2020 | Matthew Miller

Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated, and confusing. And if...

 

What is the data NOT telling us?

July 15, 2020 | Matthew Miller

Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...

 

How to make KPIs work for you

May 14, 2020 | Matthew Miller

There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...

 

Tips for launching a startup

November 5, 2019 | Matthew Miller

 This is a quick list of tips for anyone who is thinking about launching a startup business. (A quick definition: a startup is a new business that is designed to scale, i.e. grow beyond the...