The 2025 Email Deliverability Audit: Are you still compliant?
In a massive shift in email marketing regulations, back in early 2024, Google and Yahoo introduced strict sender requirements to combat spam and improve inbox security. By now, these “new” rules have simply become the standard rules of the road. However, many businesses are still seeing their open rates dip or their emails land in […]
Three focus areas shaping digital growth: AI Search, Security, & Google Ads
In the past few weeks, I’ve worked through several challenges with our clients, and they reveal three interconnected areas that will define your success (or failure) in the year ahead: optimising for AI-powered search, securing your infrastructure correctly, and adapting your Google Ads strategy to new realities. Let me walk through each one, because getting […]
The Digital Shift: How AI changes the rules of digital marketing (and what smart agencies are doing about it)
The rules of digital marketing are changing faster than many businesses can keep up with. Artificial Intelligence (AI) isn’t just another tool in the stack; it’s fundamentally reshaping how we build websites, run campaigns, and measure success. In our 20 years of experience, AI is the biggest, most rapid change we have seen. It’s both […]
The AI wave is here. Is your digital strategy built to surf, or sink?
Are you prepared for the AI revolution, or is your business at risk of being anchored to yesterday’s digital solutions? Imagine this: You’re cruising on your yacht – maybe just off the Noosa coast – you’re feeling good and you’re just about to open the bar. The forecast seems clear, but beneath the surface, an […]
Forget “How much do you charge for a website?” – ask the better question
“How much do you charge for a website?” After more than 20 years in this game, I’ve heard that question thousands of times. It’s a fair question, but it’s the wrong one. Asking for a “website” in 2025 is like walking into a high-end car dealership and asking for “a car.” What kind of car? […]
Beyond the Brochure: 5 WordPress security essentials your business cannot afford to ignore
Your WordPress website isn’t just a digital brochure anymore. It’s your 24/7 salesperson, your main marketing channel, and often the first thing potential clients see when they Google your business. But there is a downside… WordPress powers 40% of all websites, which makes it a massive target for hackers. But don’t panic. Securing your WordPress […]
The “Why” before the “How”: Turning digital projects into business assets
In over 15 years of digital project management and development, I’ve witnessed countless projects that were technically brilliant yet commercially disappointing. Most of them were developed by other agencies, but we’ve had our own share of bombs (not many lately, touch wood!). The difference between a digital project that becomes a genuine business asset and […]
What does the future hold for marketing automation?
Marketing automation is evolving fast, but not all the hype translates to real business results. Let me walk you through what’s actually worth your attention and why it matters for your bottom line. AI and Machine Learning: Beyond the Buzzword AI isn’t coming to marketing automation. It’s already here, and it’s changing the game. Predictive […]
Understanding SEO for New Zealand businesses
Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain keyword. For New Zealand businesses, this means tailoring your content to meet the specific interests and search behaviours of your target audience, whether they’re in […]
Email deliverability changes still causing problems
In October 2023, Google and Yahoo announced updates to their sender requirements. The move aimed to maintain the reliability of email communication and enhance inbox security for users. These new regulations were set to be implemented from February 1, 2024. TL;DR Effective February 1, 2024, Google and Yahoo will implement new email sender requirements to […]
The rise of AI in digital marketing: what it means for NZ businesses
This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT has dominated the headlines (and given Google a massive kick in the a***) with its nifty generative content creation skills, but there is a lot […]