The latest data from NZ Post's eCommerce Spotlight suggests that the recent increase in online shopping may mark a long-term shift in the way consumers purchase their goods. Gone are the days of...
The ability to find and understand information really is one of the most valuable work and life skills you can have these days. Yes, I'm talking about 'Google-fu'. Anyone can type something into...
Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,...
Sizing images for your website can be a painful and complicated task. We know how tricky it can be so we have created a simple step-by-step guide to help you correctly size images for your...
Plugin vulnerabilities represent 55.9% of the known entry points for website attacks. It is an unfortunate reality: the most common entry point for WordPress website attacks is via an...
First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
Even before the improbable series of calamities we know as 2020, the growth figures for eCommerce were staggering. From an already-impressive $562 billion in global eCommerce sales in 2010, the...
Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,...
Choosing the right domain name can be tough. Should you get a .nz or a .com? What about .cricket or .pizza? Your domain name is an extremely important part of your online presence. Clearly it...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...