February, 2011 | Mogul

Blog - February 2011

How to get addicted to Twitter

February 21, 2011 | Mogul

OK, so if you read my last article, you've started using Twitter. You've uploaded a photo of yourself, added a description, started following some other people, including maybe Lady Gaga, Shane...


February is looking huge

February 16, 2011 | Mogul

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Twitter: where do I start?

February 16, 2011 | Matthew Miller

With the rapid adoption of Facebook and Twitter, a social media strategy has rapidly become a core element in any online marketing strategy. As a result, one of the things we get asked to do more...


Here come the iPhone 5, iPad 2 and iPad 3

February 11, 2011 | Mogul

Mobile devices continue to be the big technology news, and Apple is desperate to keep its place at the front of the pack in this frenetic race, I'm slightly depressed and annoyed to hear the...


Case study: Raisey’s Original

February 11, 2011 | Mogul

Raisey’s manufactures and sells sports nutrition products from its website and through a retailer network. Raisey’s enlisted our help to develop a digital marketing strategic plan, rolling...


Walking With Dinosaurs in New Zealand

February 10, 2011 | Mogul

We've just completed the website for the New Zealand show of Walking with Dinosaurs – The Arena Spectacular. Believe the hype - this show is going to be HUGE! It's broken box office records all...


NZ Herald features Mogul

February 9, 2011 | Matthew Miller

I was interviewed this week by the New Zealand Herald for a piece about the pros and cons of native mobile apps versus websites optimised for mobile devices. At the moment, we're leaning towards...


App King Pro

February 8, 2011 | Mogul

Mogul is slowly but surely turning into an Apple shop. Matt has been an iPhone user for some months now and Louie and I both acquired 4G iPod Touches in December (I've even heard vicious rumblings...


Case study: Mediasense conference

February 7, 2011 | Mogul

Mediasense.co.nz is an exciting social media conference scheduled for April 8, 2011 at Black Barn Winery, Hawke's Bay. Mediasense organiser Hal Josephson commissioned Mogul to create the website...