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Blog - Digital Marketing

Google Ads sanity checklist

August 26, 2020 | Matthew Miller

Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated, and confusing. And if...

 

What is the data NOT telling us?

July 15, 2020 | Matthew Miller

Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...

 

Google and its box of tools

May 21, 2020 | Jerome Brown

Chances are you have ‘Googled’ something before.  There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...

 

How to make KPIs work for you

May 14, 2020 | Matthew Miller

There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...

 

The 11 Commandments of Website Pop-Ups

November 20, 2019 | Mogul

Using pop-ups on your website is a great idea, isn’t it? The homepage of your website, specifically the area above the fold, is often the most valuable real estate that we own. Often we use...

 

What’s new in Google snippets?

October 22, 2019 | Mogul

Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...