Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...
Using pop-ups on your website is a great idea, isn’t it? The homepage of your website, specifically the area above the fold, is often the most valuable real estate that we own. Often we use...
Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...
One of the most important functions of a website is to make it easy for the public to get in touch with you. Some companies go to great lengths to avoid people getting in touch with them (e.g....
This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...
Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery. Brent Currie, Hustler's VP of Business Development International, wanted the company to be...
Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...