Tom Young: Search Engine Specialist
1 day ago | Tom Young
Hello, I’m Tom and I’m incredibly excited about joining the Mogul team as a Search Engine Specialist. I’m brand new to New Zealand as well as Mogul but I do bring with me a wealth of...
When should I put a contact form on my website?
October 10, 2019 | Matthew Miller
One of the most important functions of a website is to make it easy for the public to get in touch with you. Some companies go to great lengths to avoid people getting in touch with them (e.g....
Ask someone. Ask a few people.
September 20, 2019 | Matthew Miller
This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...
Are you optimised for voice search?
September 19, 2019 | Geri Goldstone
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...
How to make your website successful
June 20, 2019 | Mogul
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
71% more web enquirers in the past year for EIT
June 18, 2019 | Mogul
While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...
Hustler smashing competitors for bale feeders in Google
June 11, 2019 | Mogul
Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery. Brent Currie, Hustler's VP of Business Development International, wanted the company to be...
44% more organic website views for Kinetic Electrical
June 5, 2019 | Mogul
Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...
5 basic checks to ensure your website’s technical SEO is up to scratch
May 21, 2019 | Jerome Brown
Search Engine Optimisation (SEO) is a common and well-used term. You’ve probably heard of it (and are quite possibly sick of hearing about it!). You might even be engaging in some SEO practices...
How to use landing pages to increase conversion rate
May 10, 2019 | Egor Polkovnikov
Why you need to create product-specific landing pages. Let's say you have a website and obviously want to get some more new clients. Whichever advertising platform you are going to use to bring...
Being Customer Centric
May 3, 2019 | Geri Goldstone
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...