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Blog - Digital Marketing

71% more web enquirers in the past year for EIT

1 day ago | Carla Hyland

While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...


44% more organic website views for Kinetic Electrical

June 5, 2019 | Carla Hyland

Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...


How to use landing pages to increase conversion rate

May 10, 2019 | Egor Polkovnikov

Why you need to create product-specific landing pages. Let's say you have a website and obviously want to get some more new clients. Whichever advertising platform you are going to use to bring...


Being Customer Centric

May 3, 2019 | Geri Goldstone

Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...

Carla Hyland: Business Planning

Business planning: new approaches in the digital era

March 5, 2019 | Matthew Miller

The world of work that I have grown up in is a lot different from the world my father knew. I remember going to his office at the huge UEB factory in the early 80s and he showed me the office...


Changes to SEO coming up in 2019

February 28, 2019 | Carla Hyland

The only constant in SEO work is Change. Keeping on top of the eternally shifting landscape of search engine optimisation can be overwhelming. It's not just Google's changes that you need to...


Is SEO an ongoing process?

February 25, 2019 | Kat Robinson

The things we do for love "True love doesn't happen right away; it's an ever-growing process. It develops after you've gone through many ups and downs, when you've suffered together, cried...