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Blog - Digital Marketing

How to create a content marketing plan

September 15, 2020 | Mogul

Any brand can increase brand awareness and sales by the odd post here and there but those who are really successful have a plan and make smart strategic decisions. Without a strategy, success or...

 

Google Ads sanity checklist

August 26, 2020 | Matthew Miller

Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated, and confusing. And if...

 

What is the data NOT telling us?

July 15, 2020 | Matthew Miller

Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...

 

Google and its box of tools

May 21, 2020 | Jerome Brown

Chances are you have ‘Googled’ something before.  There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...

 

How to make KPIs work for you

May 14, 2020 | Matthew Miller

There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...

 

How to create an effective email newsletter

May 5, 2020 | Mogul

In these changing times, communication with our customers and clients is so important. As we move in-between alert levels we need a way to tell our customers how we are operating and communicate...