In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...
In these changing times, communication with our customers and clients is so important. As we move in-between alert levels we need a way to tell our customers how we are operating and communicate...
Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...
Using pop-ups on your website is a great idea, isn’t it? The homepage of your website, specifically the area above the fold, is often the most valuable real estate that we own. Often we use...
Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...
One of the most important functions of a website is to make it easy for the public to get in touch with you. Some companies go to great lengths to avoid people getting in touch with them (e.g....
This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...