How to make your website successful
June 20, 2019 | mogul
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
71% more web enquirers in the past year for EIT
June 18, 2019 | mogul
While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...
Hustler smashing competitors for bale feeders in Google
June 11, 2019 | mogul
Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery. Brent Currie, Hustler's VP of Business Development International, wanted the company to be...
44% more organic website views for Kinetic Electrical
June 5, 2019 | mogul
Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...
5 basic checks to ensure your website’s technical SEO is up to scratch
May 21, 2019 | Jerome Brown
Search Engine Optimisation (SEO) is a common and well-used term. You’ve probably heard of it (and are quite possibly sick of hearing about it!). You might even be engaging in some SEO practices...
How to use landing pages to increase conversion rate
May 10, 2019 | Egor Polkovnikov
Why you need to create product-specific landing pages. Let's say you have a website and obviously want to get some more new clients. Whichever advertising platform you are going to use to bring...
Being Customer Centric
May 3, 2019 | Geri Goldstone
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...
Business planning: new approaches in the digital era
March 5, 2019 | Matthew Miller
The world of work that I have grown up in is a lot different from the world my father knew. I remember going to his office at the huge UEB factory in the early 80s and he showed me the office...
Changes to SEO coming up in 2019
February 28, 2019 | kat
The only constant in SEO work is Change. Keeping on top of the eternally shifting landscape of search engine optimisation can be overwhelming. It's not just Google's changes that you need to...
Is SEO an ongoing process?
February 25, 2019 | Kat Robinson
The things we do for love "True love doesn't happen right away; it's an ever-growing process. It develops after you've gone through many ups and downs, when you've suffered together, cried...
Search Engine Optimisation: Is it better to be right? Or to be found?
February 12, 2019 | Kat Robinson
Keyword research is an essential, but inexact science. What is keyword research? Keyword research is a process during which we take a series of industry-related terms and questions, and run them...