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Blog - Digital Marketing

The 11 Commandments of Website Pop-Ups

November 20, 2019 | Mogul

Using pop-ups on your website is a great idea, isn’t it? The homepage of your website, specifically the area above the fold, is often the most valuable real estate that we own. Often we use...

 

Tips for launching a startup

November 5, 2019 | Matthew Miller

 This is a quick list of tips for anyone who is thinking about launching a startup business. (A quick definition: a startup is a new business that is designed to scale, i.e. grow beyond the...

 

What’s new in Google snippets?

October 22, 2019 | Mogul

Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...

 

Tom Young: Search engine specialist

October 16, 2019 | Mogul

Hello, I’m Tom and I’m incredibly excited about joining the Mogul team as a search engine specialist. I’m brand new to New Zealand as well as Mogul but I do bring with me a wealth of...

 

Ask someone. Ask a few people.

September 20, 2019 | Matthew Miller

This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...

 

Are you optimised for voice search?

September 19, 2019 | Mogul

Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...

 

How to make your website successful

June 20, 2019 | Mogul

Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...