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Blog - Digital Marketing

Google and its box of tools

May 21, 2020 | Jerome Brown

Chances are you have ‘Googled’ something before.  There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...

 

How to make KPIs work for you

May 14, 2020 | Matthew Miller

There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...

 

The 11 Commandments of Website Pop-Ups

November 20, 2019 | Mogul

Using pop-ups on your website is a great idea, isn’t it? The homepage of your website, specifically the area above the fold, is often the most valuable real estate that we own. Often we use...

 

What’s new in Google snippets?

October 22, 2019 | Mogul

Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...

 

Ask someone. Ask a few people.

September 20, 2019 | Matthew Miller

This article is the next in a series about business planning. It sounds boring. It is not. It features killer robots and a photo of Ted Danson. The previous article was 'Business planning: new...

 

Are you optimised for voice search?

September 19, 2019 | Mogul

Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...