Client: TUMU Group
Contact: Trish Scott, Marketing & Communications Manager

We love working with TUMU Group. They are one of Hawke’s Bay’s iconic brands and we are proud to collaborate on their wide-ranging portfolio of businesses and organisations. 

Challenge:
TUMU Group, a well-known Hawke’s Bay conglomerate with diverse business interests, faced the challenge of establishing a robust online presence. The goal was clear: to build a suite of websites that were not only cost-effective and efficient but also reflective of the unique identities of their various businesses. In their quest, TUMU Group sought a local, reliable partner capable of delivering this ambitious project.

Solution:
The team at TUMU chose Mogul from a competitive pool of providers, for our innovative solutions and customer-centric approach.

Key Outcomes:

  • Efficient Website Cloning and Customisation: Our expertise with WordPress multisite environments enabled the cloning of TUMU’s main site, adding enhanced functionality tailored to each business under the TUMU umbrella. This approach proved both time-efficient and cost-effective.

  • Intuitive Design and Easy Management: Each new website boasts a user-friendly design, both on the front and back end, simplifying in-house management for TUMU’s team. The blend of aesthetic appeal and functionality resonated well with TUMU’s values.

  • Rapid Turnaround Times: Speed is key in digital innovation, and our rapid development and quick responses to evolving needs supported TUMU’s dynamic business model.

  • Alignment with Business Philosophy: Before starting any work, we gained a deep understanding of TUMU’s business approach and this fostered a seamless, collaborative relationship. This alignment was crucial in creating digital solutions that truly reflected TUMU’s ethos and business objectives.

  • Proactive Enhancements and Support: Beyond development, we continue to provide TUMU with insightful suggestions for design improvements, content optimisation, and overall website enhancements. Our proactive advice has significantly bolstered TUMU’s digital marketing efforts.

“Working with Mogul was a game-changer for us,” says Trish Scott of TUMU Group. “Their team, especially George, not only understood our unique business needs but also acted as an extension of our team. Their quick turnaround times, responsive service, and the ability to align with our business approach made our collaboration highly effective. For any business seeking a digital partner that truly understands and delivers, Mogul is the go-to choice.”

 

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