First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
In these changing times, communication with our customers and clients is so important. As we move in-between alert levels we need a way to tell our customers how we are operating and communicate...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...
It’s almost impossible to imagine what the world was like before email. I just looked at my Gmail and I have 223,197 email conversations in my account. I set it up about ten years ago, and I...
Email marketing, email newsletters or EDM (electronic direct mail) are all terms used to describe one of the most valuable ways in which you can reach out to your customers and grow your...
Back when the internet was still young and before social media was known about, email marketing was the number 1 online marketing tool used by businesses. Fast forward to the present and it...
Email software company Litmus have just released their 2016 State of Email report. It is comprehensive - based on 13 billion emails sent over the course of last year. With a return on investment...
If you've worked with Mogul on email marketing, you'll know that our favorite email marketing software is Campaign Monitor. Campaign Monitor has just released some new tools which enhance the...
After search engine optimisation (SEO) i.e. being found in Google, email marketing is the second-most effective way to generate enquiries or sales. A recent survey by McKinsey & Co. states...