Any brand can increase brand awareness and sales by the odd post here and there but those who are really successful have a plan and make smart strategic decisions. Without a strategy, success or...
In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...
The most successful businesses always have one thing in common. They are the ones that know their customers the best. They're aware of the language that their customers use and what drives their...
As a business owner or marketing manager who is considering online marketing you may find yourself very confused by all the options available to you. Everyone you talk to will have their own...
An amazing thing happened here in Hawke's Bay this week. A group of sporting legends came to play a game of cricket on a field that, 3 years ago, only existed in the imagination of a small group...
[caption id="attachment_4714" align="aligncenter" width="614"] Strea.ma at the Vodafone NZ Music Awards[/caption] Strea.ma, our social media wall for events has been steadily gaining new...
[caption id="attachment_4548" align="alignright" width="300"] Streama at Xerocon Auckland 2014[/caption] We’re happy to announce that Strea.ma is now officially out of beta. That means the...
Accounting software company Xero is holding its Xerocon conference in Auckland, New Zealand on 20-21 February, 2014. Social media has always been a big marketing channel for Xero, and they are...