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A tougher market is not the time to disappear

  • George Miller
When trading conditions get tough, the instinct is often to cut sales and marketing first. But this is not the time for organisations to disappear and give prospective customers a reason to choose…

Governance has a branding problem

  • George Miller
It’s become one of those words that makes people cringe. Like ‘strategy’ and ‘consulting’ did 10 years ago. Governance has a bad reputation for creating process for process’s sake, more approvals, more meetings,…

The gap between AI-assisted research and AI-completed purchases

  • George Miller
An article out of New Zealand this week made me think back to my last post about intention over panic. It’s the kind of story that can push a business owner straight into…

Nunc Acceptabile Tempus: now is the time, but with intention

  • George Miller
A couple of weeks ago I was nine floors above Maroochydore at Fwd>>>Fest, listening to Craig Scroggie from NextDC explain how he allows one of his (many) AI agents access to his credit…

AI is a tool. Knowing your sh*t is still the strategy.

  • George Miller
Someone made the case in LinkedIn this week that AI is eating the agency deliverable, and they’re not wrong. Call me old fashioned (and I’m sure some of you will), but my response…

What happens when nobody governs your digital assets? Let’s get specific.

  • George Miller
Last week I made the case for formally governing your digital presence. This week I want to show you exactly what’s at risk when nobody does. These risks aren’t abstract. They’re concrete, costly,…

Digital Governance is the business discipline most businesses don’t know they need

  • George Miller
Most established businesses apply serious rigour to their governance – purpose and strategy, financial reporting, legal compliance, HR frameworks, Board and CEO/GM accountability – because they’re the infrastructure that keeps a business running…

Will AI eat your digital agency’s lunch? It depends which table you’re sitting at

  • George Miller
I get asked a lot whether I’m worried about AI replacing Mogul’s website work. It came up again recently in a conversation with someone deep in the Sunshine Coast tech and innovation scene,…

Are you going to feed the machine, or let it scavenge?

  • George Miller
In 2026, the digital landscape continues to shift beneath our feet. We are moving rapidly from SEO (Search Engine Optimisation) to what some people in the industry are calling GEO (Generative Engine Optimisation)…

Why your next digital investment needs partnership, not just a provider

  • George Miller
In late-2025, the digital landscape is more complex and critical than ever. Yet, the brutal truth remains: 70-80% of all commercial digital projects fail to meet their objectives. Serious operators aren’t just building…

Why Designer Wardrobe’s sticky features are a masterclass in eCommerce smart personalisation

  • George Miller
Most women love online shopping, but let’s be honest, not every browsing experience is amazing. So when you find an eCommerce platform that gets it right, you notice. IMO, one of the best…
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