Being Customer Centric
May 3, 2019 | Mogul
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...
How to increase blog traffic (Part 1)
January 10, 2019 | Mogul
Be useful or be quiet Imagine this scenario: You arrive late at a do and see everyone already having a group giggle. You have no idea what they’re babbling about. Do you: A) Walk up and...
Customer insights: Getting started on a shoe string
October 2, 2018 | Mogul
The most successful businesses always have one thing in common. They are the ones that know their customers the best. They're aware of the language that their customers use and what drives their...
Carla, our digital marketing specialist
June 6, 2018 | Mogul
Howzit! I'm Carla and I'm stoked to have joined Mogul's solid team as the new digital marketing consultant. I'll be carefully helping our clients achieve better results with search engine...
Is Google sending you enough web traffic?
April 5, 2018 | Matthew Miller
Q: Where’s the best place to hide a dead body? A: Page two of Google's search results. With a 90% stranglehold on the search market, Google has been the gateway to the World Wide Web...
Search engine marketing and why your business needs it
September 18, 2017 | Mogul
Businesses need to work hard to be seen and heard among their competitors - and in digital marketing, competition is especially intense. Those websites that show up on the first page of your...
How healthy is your website?
August 15, 2017 | Mogul
The digital landscape is a fast changing one. Your website is your businesses digital ‘shop window’ and in many cases, now also your checkout. Having a high-performing website is crucial to...
Google’s Adwords & Analytics Performance Summit 2016
June 9, 2016 | Mogul
Google’s Performance Summit has been and gone for another year and this year Google had a few surprises in store for us. With some major changes happening to Google’s AdWords and a re-design...
SEO: Google’s Panda Algorithm | What you need to know
March 16, 2016 | Mogul
This week we are looking at the Google Panda algorithm. The Panda is one of the four Google animals we will be covering over the next few months. To Recap - The Panda algorithm was first released...
Google’s Animals and what they mean for your website
January 29, 2016 | Mogul
Google uses over 200 algorithms (checkpoints) to determine where a website will rank on their search results and for which search queries. The exact checkpoints are part of Google’s secret...
SEO wakeup call: Page 1 of Google gets 92% of the traffic
May 19, 2014 | Mogul
Search engine optimisation, also known as SEO, is a fundamental and essential set of techniques to promote your website properly. Without good SEO, your site will not rank highly in Google's...