The age of gut feeling and intuition-led marketing is rapidly becoming obsolete. Welcome to the era of data-driven decisions, where every click, share, and scroll provides an invaluable insight...
In the fast-paced world of digital marketing, Pay-Per-Click (PPC) advertising stands as a cornerstone for businesses aiming to enhance their online presence. Whether you're a seasoned entrepreneur...
In an era where digital real estate is fiercely contested, the age-old adage "a picture is worth a thousand words" seems almost antiquated. Today, it's video content that reigns supreme in...
When it comes to digital marketing, let's not overlook the humble email. It's been around since the dawn of the internet age, and it continues to provide impressive return on investment (ROI). So...
Social media has become an integral part of our lives. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn have transformed into powerful advertising tools....
In the ever-evolving world of digital marketing, search engine optimisation (SEO) remains a crucial component for online success. Just about all of our clients rely on organic search traffic,...
Here's a great event we're running on August 31. It's a virtual webinar put on by Findex and Mogul: "How to create wealth through effective digital marketing strategies" We'll show...
My newest job title is... Digital Business Ambassador for Hawke's Bay! As part of MBIE's Digital Boost programme, I'm holding a FREE 90-minute Digital Boost workshop at the Business Hub in...
[caption id="attachment_13505" align="aligncenter" width="960"] Searching Engine Optimizing SEO Browsing Concept[/caption] In 2018, we had a simple idea: why not help our clients improve their...
I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue...
As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers...