September 3, 2012

You may have seen the high profile launch of Gatorade in New Zealand recently. As well as Usain Bolt flying into Auckland to strike his signature poses with lucky members of the New Zealand public, a significant part of the New Zealand launch was also conducted online. Mogul are delighted to have  been an integral part of this.

Gatorade is the world’d number one sports drink and not only do they quench the thirst of regular athletes, but they also sponsor high profile athletes around the globe. Usain Bolt, Ryan Lochte and Serena Williams are on their US ‘teams’ and here in New Zealand they are already the proud supporters of the Skycity NZ breakers, Turbos, Phoenix and Steelers, with more to be added to that list no doubt.

In association with Brand Spanking, we were asked to design and build a site for Gatorde’s New Zealand presence. Working creatively within the brand guidelines, we have produced something that we are rather proud of. For us it is a great example of a site that is content managed by the client, but retains a really custom look and feel. We’ve also worked on Facebook competitions and promotions for Gatorade and we’re really enjoying helping the Gatorade brand come to life in New Zealand.