I worked in retail when I was in my first year at university, every Sunday at a light bulb shop in Christchurch - by myself. It was mind-numbingly boring. Some days only two or three people would...
Digital has rapidly become the most important part of the marketing mix for most businesses. If you want to get buy-in from your management team for new digital initiatives, it's vital that you...
This article is based on a talk I gave at an "All Things Digital" boardroom event hosted by Crowe Horwath, the Icehouse and BNZ on October 25. I think Google Analytics (GA) is the best free...
Q: Where’s the best place to hide a dead body? A: Page two of Google's search results. With a 90% stranglehold on the search market, Google has been the gateway to the World Wide Web...
WorkflowMax (our practice management software) tells me that, since we started using it in 2008, we have completed an incredible 4898 jobs. It's fair to say in that time that I have definitely...
Email marketing, email newsletters or EDM (electronic direct mail) are all terms used to describe one of the most valuable ways in which you can reach out to your customers and grow your...