We recently developed a new website for Singapore-based accounting firm Agere, for their new business launch. After seeing some of our work, Agere’s founder Elaine Lim approached Mogul because she was looking for a point of difference in the Singaporean, and Xero Partner market. In working with Elaine, we were able to dig deep to work out what made her different, why her clients liked her and how she wanted to talk about what she can do for them.


In this project we used a combination of free stock photography and custom-designed icons to promote Agere’s specialised set of skills which separate them from their competitors. As a Xero partner the client was able to use our official Xero page and Xero landing page popup to help onboard clients and introduce them to the Xero ecosystem. We also integrated their pricing plans and packages with Practice Ignition which removed the task of them adding these manually from the old enquiry forms.

Elaine was an absolute pleasure to work with as she trusted in our process. The project was a great success with very good feedback received, even from their competitors!

“Georgina takes the trouble of understanding our business, process of client on-boarding our unique selling points, the audience we are targeting, the image that we would like to portray, etc. All very important aspects of our business and are important considerations when building the website. As a result, the eventual website is not only beautiful, but adequately reflects our positioning, branding and uniqueness.

Along the way, I get regular updates on the status of the build and gets ‘pushed’ to provide the required information in order to meet the timeline I had set. This ensured that the website is completed within the expected timelines and in line with the completion of my new office premises. Which is wonderful, despite having to work across continents. We are in Singapore and Mogul is in New Zealand.

We now have a great website that we are proud to share with the world. We receive compliments from even my competition. My friends owning other accounting firms are now considering refreshing their own sites.” 

“Mogul builds a website that others talk about” – Elaine Lim, Managing Director

All the best to Elaine and the team at Agere for their new business. We look forward to continuing to work with you as your business grows.