Agrecovery provides New Zealand farmers and growers with nationwide agrichemical container, silage wrap and crop protection net recycling as well as a programme for the collection of unwanted chemicals. The Agrecovery programme is managed on behalf of the Foundation by 3R Group Ltd who also operate other product stewardship programmes, such as Resene Paintwise.
In 2010, 3R Group commissioned Mogul to redevelop its website in conjunction with ABC Software, who designed the website’s member management system . In 2011, Agrecovery received the Online Award at the Hawke’s Bay Business Awards.
Toni Bye, Communications Manager at 3R Group, says:
“We required a simple but highly functional website which suited our target market – farmers and growers. It had to be fast for slow rural connections, easy to navigate and good looking but not too flashy.
“We especially valued Mogul’s good customer service, particularly after the website was launched.
“The result was an Online Award at the Hawke’s Bay Business Awards! Plus, a 79% above average satisfaction rating from our programme users in our latest Agrecovery survey.
“So when we hired Mogul, we got what we asked for!”