It’s finally happened. Advintage, the coolest only specialist wine shop in the Village, has a blog.

John ‘Mac’ Macpherson has built a loyal following on Twitter with his legendary “#AdvintageFreebieFriday” competition and cheeky potshots at Air New Zealand’s predatory prices, but he needed a bigger canvas for his obvious social media marketing talent.

Enter Mogul, with our years of experience in building engaging, socially-networked blog websites. The end result went live on September 9 and the response has been awesome. Check it out here: