Search engine marketing

Google’s Adwords & Analytics Performance Summit 2016

By | June 9, 2016

Google’s Performance Summit has been and gone for another year and this year Google had a few surprises in store for us. With some major changes happening to Google’s AdWords and a re-design of Analytics there is something for everyone. You...Read more

How healthy is your website traffic?

By | February 12, 2016

Websites are amazing. They are the face of our business, our 24/7 sales person who is always working for us. We need to make sure they continue working as hard as possible. Google Analytics is a great tool to monitor the health of your website (and...Read more

How to make your dollar go further online with Adwords

By | February 9, 2016

Google AdWords is the world’s largest online marketing channel, earning Google over US$43 billion each year. It makes it difficult to look past such a huge marketplace and not give AdWords a thought. The first thing people want to understand is...Read more

Why you need a SEM strategy: 7 out of 10 B2B buyers start their research on Google

By | May 1, 2014

Search engine marketing (SEM) is a form of paid online advertising. Paid SEM ads allow you to promote your business higher in search engines such as Google, Yahoo and bing, giving you better brand awareness, attracting more site visitors to your...Read more