I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue...
Keeping your website's content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a few words or images on your...
You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content...
There's a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help you decide...
The latest data from NZ Post's eCommerce Spotlight suggests that the recent increase in online shopping may mark a long-term shift in the way consumers purchase their goods. Gone are the days of...
The ability to find and understand information really is one of the most valuable work and life skills you can have these days. Yes, I'm talking about 'Google-fu'. Anyone can type something into...
Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,...
Sizing images for your website can be a painful and complicated task. We know how tricky it can be so we have created a simple step-by-step guide to help you correctly size images for your...
Plugin vulnerabilities represent 55.9% of the known entry points for website attacks. It is an unfortunate reality: the most common entry point for WordPress website attacks is via an...
First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
Even before the improbable series of calamities we know as 2020, the growth figures for eCommerce were staggering. From an already-impressive $562 billion in global eCommerce sales in 2010, the...