Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...
Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...
Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery. Brent Currie, Hustler's VP of Business Development International, wanted the company to be...
Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...
Search Engine Optimisation (SEO) is a common and well-used term. You’ve probably heard of it (and are quite possibly sick of hearing about it!). You might even be engaging in some SEO practices...