Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery.

Brent Currie, Hustler’s VP of Business Development International, wanted the company to be more visible in Google for their core business focus, bale feeders. Unfortunately for Brent, there are a number of competitors also investing in search engine optimisation (SEO) work who dominate the search engine pages for this category.


Hustler - Search visibility improvement chart

Image: Hustler Equipment are maintaining the higher search visibility position above their tracked competitors (for the total collection of ‘bale feeder’ words that we are watching).


But with a well-planned effort over a few months including research into keywords and competitors, we were able to use tech SEO and on-page optimisation to launch them to the number one position in Google NZ for a number of their important words, including ‘bale feeders’.

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively (to help improve organic rankings).On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized.


Number 1 position in organic Google NZ for search word bale feeders

Image: Number 1 position in organic Google NZ for search word ‘bale feeders’


As a result, Hustler is now receiving 25% more free web visitors to their bale feeder pages compared to this time last year, and they are getting significantly more enquiries.


If you’re interested in finding out more about how our SEO packages can help increase your website traffic, contact us today.