Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,...
In these changing times, communication with our customers and clients is so important. As we move in-between alert levels we need a way to tell our customers how we are operating and communicate...
Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...
The most successful businesses always have one thing in common. They are the ones that know their customers the best. They're aware of the language that their customers use and what drives their...
Client: "Can you make the logo bigger?" Designer: "?" This question is about as old as time itself and has plagued fascinated designers for generations. In my previous incarnation as a...
Howzit! I'm Carla and I'm stoked to have joined Mogul's solid team as the new digital marketing consultant. I'll be carefully helping our clients achieve better results with search engine...
Businesses need to work hard to be seen and heard among their competitors - and in digital marketing, competition is especially intense. Those websites that show up on the first page of your...