Ok, so we’re in a recession and you’re going to stop training your staff and stop spending money on marketing – right?
WRONG!
What can you do to give your business an edge over your competitors?
- Train your staff to be lean mean sales machines, and
- You’re going to get really smart about your marketing.
As the internet becomes more and more a part of our everyday lives, people are using it to research products and services before they make contact with you.
Haven’t got a website? Then you are missing potential sales.
Got a website but it’s not generating sales? Let’s look at why. Let’s look at how we can help to make it better.
A website is an essential component of your marketing strategy – it gives your prospect the opportunity to experience your business, your brand, your product/service before they contact you. It empowers your prospect with knowledge about your company and what you have to offer so that they are more comfortable about taking the next step – which is to buy now or call you.
A study conducted after the 70’s recession concluded:
“companies which did not cut advertising expenditures during the recession years (1974-1975) experienced higher sales and net income during those two years and the two years following than companies which cut ad budgets in either or both recession years”
The article continues to say that studies have consistently proven that if you have the guts to invest resources marketing now, you will be more competitive in this tight market and you will come out on top when the economy improves.
Is your website up to scratch? Is YOUR website going to recession-proof your business?
