Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,...
First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
Any brand can increase brand awareness and sales by the odd post here and there but those who are really successful have a plan and make smart strategic decisions. Without a strategy, success or...
Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated, and confusing. And if...
Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
In 2020, everyone is on social media. Your friends, your favourite restaurant, your grandma (she doesn’t really know what she’s doing but you bet she’s on there!) Liking, posting, tweeting,...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...
In these changing times, communication with our customers and clients is so important. As we move in-between alert levels we need a way to tell our customers how we are operating and communicate...
Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...