In the past week social media and online marketing have been in the news like never before. Some commentators have said that, without Facebook, Donald Trump would never have been elected US president. And I would have to agree. Digital marketing (and especially social media) is shaping opinion more quickly than traditional institutions can keep up, and we’re witnessing huge, unpredictable changes in society as a result.

So what are you doing about it? I’ve included a couple of how-to articles and they are available below, on Facebook advertising and the importance of email marketing. I urge you to read them.

In other news:

  • Our newest employee, Agency Project Manager Rebecca Mills joined us in August.
  • The New Zealand Government’s R&D fund Callaghan Innovation has chosen to sponsor Mogul to attend the SaaStr conference in San Francisco in February 2017.
  • Mogul has been shortlisted for the Small – Medium Business category at the Hawke’s Bay Business Awards this Friday. Fingers crossed!
  • We’re moving office. Please let us know if you’re keen to move into our current space.

That’s enough from me… read on, and please let us know if you have any questions or feedback. We love hearing from you.

Read the newsletter here.


Matt and the team at Mogul