Businesses need to work hard to be seen and heard among their competitors - and in digital marketing, competition is especially intense. Those websites that show up on the first page of your...
Google’s Performance Summit has been and gone for another year and this year Google had a few surprises in store for us. With some major changes happening to Google’s AdWords and a re-design...
This week we are looking at the Google Panda algorithm. The Panda is one of the four Google animals we will be covering over the next few months. To Recap - The Panda algorithm was first released...
Google AdWords is the world’s largest online marketing channel, earning Google over US$43 billion each year. It makes it difficult to look past such a huge marketplace and not give AdWords a...
Google uses over 200 algorithms (checkpoints) to determine where a website will rank on their search results and for which search queries. The exact checkpoints are part of Google’s secret...