What’s new in Google snippets?
October 22, 2019 | Mogul
Nosnippet – not just what I said to my wife’s request for a vasectomy. When your webpage is listed in a search results page, traditionally Google would display the contents of the title tag...
Are you optimised for voice search?
September 19, 2019 | Mogul
Voice search may seem like it’s not much of “a thing” yet but is fast becoming one of the more talked about topics when it comes to Search. The idea of voice search started with smartphones...
How to make your website successful
June 20, 2019 | Mogul
Creating a successful website starts before you talk to developers, and doesn’t end when the new site launches. There are many moving parts involved in making a website effective for your...
71% more web enquirers in the past year for EIT
June 18, 2019 | Mogul
While paid search ads and search engine optimisation (SEO) can be worked on in isolation, it's often better to do them in a combined way because the insights from each can help to improve the...
Hustler smashing competitors for bale feeders in Google
June 11, 2019 | Mogul
Hustler Equipment is a New Zealand company that manufactures innovative livestock feeding machinery. Brent Currie, Hustler's VP of Business Development International, wanted the company to be...
44% more organic website views for Kinetic Electrical
June 5, 2019 | Mogul
Kinetic Electrical is an electrical services company with New Zealand-wide network of franchises. One of the issues Kinetic Electrical’s business development director Ken Parsons had was the...
5 basic checks to ensure your website’s technical SEO is up to scratch
May 21, 2019 | Mogul
Search Engine Optimisation (SEO) is a common and well-used term. You’ve probably heard of it (and are quite possibly sick of hearing about it!). You might even be engaging in some SEO practices...
Being Customer Centric
May 3, 2019 | Mogul
Putting Customers First Have you ever got so deep into a marketing project or campaign that you get so focused on the implementation and managing all the moving parts that you forget about who it...
How to increase blog traffic (Part 1)
January 10, 2019 | Mogul
Be useful or be quiet Imagine this scenario: You arrive late at a do and see everyone already having a group giggle. You have no idea what they’re babbling about. Do you: A) Walk up and...
Customer insights: Getting started on a shoe string
October 2, 2018 | Mogul
The most successful businesses always have one thing in common. They are the ones that know their customers the best. They're aware of the language that their customers use and what drives their...
Carla, our digital marketing specialist
June 6, 2018 | Mogul
Howzit! I'm Carla and I'm stoked to have joined Mogul's solid team as the new digital marketing consultant. I'll be carefully helping our clients achieve better results with search engine...