Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain keyword. For New Zealand...
Your website often serves as the first point of contact between your business and your potential customers. Your website's design and user experience (UX) can make or break the impression it...
[caption id="attachment_13505" align="aligncenter" width="960"] Searching Engine Optimizing SEO Browsing Concept[/caption] In 2018, we had a simple idea: why not help our clients improve their...
An often-overlooked component of developing websites is creating the content for them. It seems easy enough on the surface: To start, throw a few words together to create some...
Keeping your website's content up-to-date and fresh can often fall in the too-hard basket. I get it, you have more pressing issues or tasks to deal with and changing a few words or images on your...
The ability to find and understand information really is one of the most valuable work and life skills you can have these days. Yes, I'm talking about 'Google-fu'. Anyone can type something into...
First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
Chances are you have ‘Googled’ something before. There you go, the title of Captain Obvious goes to yours truly and I graciously accept the honour. But the fact of the matter is Google...
Concentrate on what's important: your customers and why they buy from you A client contacted me last week asking why they weren't getting much search traffic in the US. They have a New...
3... 2... 1... Launching a website is an exciting but sometimes stressful time. Months of hard work are finally coming to a close and your customers, no, The World will finally get a chance to...
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