There are some big changes coming to email marketing in 2024. In October 2023, Google and Yahoo announced updates to their sender requirements. This move aims to maintain the reliability of...
Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have...
Your website often serves as the first point of contact between your business and your potential customers. Your website's design and user experience (UX) can make or break the impression it...
It's 2021 and by now you are most likely aware of the fact the mobile has become very important for website owners. In fact, mobile devices accounted for over 54% of the world's website traffic...
I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue...
There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help you decide...
I have been known to clap my hands with joy when UX design comes up in conversation - not because it's the new hot topic - but because user-first is how we have approached website projects since...
Websites take time, money and the right people. In the past just having a website was good enough regardless of how well it functioned or looked. But those days are long over and today's users...
As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers...
Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,...
For the last 13 years, we have passionately created custom WordPress themes for our clients, but COVID gave us an opportunity to review and rethink this strategy. When we started using WordPress...
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