Content Marketing.

What actually works?

Content is [still] king.

Content is the currency of engagement. We specialise in creating content marketing strategies that not only attract attention but drive meaningful business results. 

Content marketing is the art and science of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action. Creating stories that connect and convert.

Depending on the needs and resourcing of the organisation, activities can include:

  • Blog Posts and Articles
  • Infographics and Data Visualisations
  • Videos (Explainers, Tutorials, Testimonials)
  • Podcasts and Audio Content
  • Ebooks and Whitepapers
  • Social Media Posts
  • Email Newsletters
  • Case Studies
  • Webinars and Online Courses

Why content marketing matters.

How does content marketing pass the ‘so what’ test?

  • Builds Trust: 70% of consumers feel closer to a company as a result of content marketing.

  • Drives Traffic: Content marketing gets 3X more leads than paid search advertising.

  • Improves SEO: Websites with blogs have 434% more indexed pages.

  • Increases Conversions: Content marketing has 6X higher conversion rates than other methods.

Our methodology

The Mogul content marketing process.

We believe that effective content marketing is a strategic, data-driven process that delivers measurable results. Our comprehensive approach ensures that every piece of content we create works hard for your brand, engaging your audience and driving your business forward. 

Discovery.

Discovery.

We dive deep into understanding your brand, target market, and business goals.

Strategy.

We create a tailored content plan aligned with your target market and business objectives.

Strategy.

Content creation.

Content creation.

Our team of expert writers, designers, and videographers help you to bring your story and brand positioning to life.

Delivery.

We ensure your content reaches the right audience through the right channels, at the right time.

Delivery.

What are the benefits?

Who needs content marketing?

Every business can benefit from strategic content marketing.

Our content marketing strategies can help you achieve your goals more effectively than traditional marketing methods, whether you’re:

  • A B2B company looking to establish thought leadership
  • An e-commerce brand aiming to increase product awareness
  • A startup seeking to build brand recognition, or;
  • A service provider looking to educate and engage potential clients.

If any of the following benefits resonate with you, content marketing can help you to achieve them.

Enhanced Brand Awareness.

Consistently great content puts your brand on the map, and minds of your target market.

Increased Organic Traffic.

Quality, consistent, relevant content improves your search engine rankings.

Higher Engagement Rates.

Valuable content encourages likes, shares, comments – and enquiries.

Improved Lead Conversion.

Consistently high-value content builds trust, making prospects more likely to convert.

Better Customer Retention.

Engaging and relevant content keeps your audience coming back for more.

Cost-Effective Marketing.

Content marketing costs 62% less than traditional marketing and generates 3X as many leads.

Hungry for growth or change?

We'd love to hear from you.

We work with companies who are hungry for growth or change. For them, standing still is not an option.

We help our clients see into their future. Where do you want to go?