Should you make your logo bigger?
September 5, 2018 | Mogul
Client: "Can you make the logo bigger?" Designer: "?" This question is about as old as time itself and has plagued fascinated designers for generations. In my previous incarnation as a...
Drawing design inspiration from Hawke’s Bay
August 15, 2018 | Mogul
My one year anniversary of moving to Hawke’s Bay has recently passed so I thought I’d take the chance to share my thoughts as a designer living in the region. As a designer, it’s nice to be...
In the mood for mood boards
June 22, 2018 | Mogul
We’ve all been there before. You’re trying to explain to someone how a ‘thing’ should look and you’re struggling to find the right words or you find your words fall woefully...
Inside the Mogul design process
June 12, 2018 | Mogul
Over the last 10 years, our design process has changed and evolved, mirroring the web that we design within. We’ve seen shifts from table based layouts to fluid HTML responsiveness, from...
Choosing the right content for your website
March 23, 2018 | Mogul
So you’ve just received your shiny, brand new website, ready and waiting for you to jump in and add your own content... but wait just one moment! Before you jump in and (potentially!) make a...
The myth of ‘the fold’
March 23, 2018 | Mogul
As a web designer, one of the most common UX comments that I've heard during my 9 years in the industry is “Can it be above the fold?”. This assumption about user behaviour still plagues...
Design trends online
January 26, 2018 | Mogul
First of all, this article is not about me making a design trend prediction for 2018. There are plenty of articles out there already. Okay, now that we’ve got that out of the way I’ll...
Does Design Need to be Beautiful?
November 23, 2017 | Mogul
It’s something that we’ve heard before - that functionality must come before form, that the way a website works is more important than how it looks - and to a certain extent this is true,...
Helvetica – how typeface affects our lives
October 27, 2017 | Mogul
Last Wednesday night Rachel and Jason Juno from Coast & Co hosted the first ever Design Assembly event in Hawkes Bay with a screening of the indie film ‘Helvetica’ released in...
The importance of good brand design
September 8, 2017 | Mogul
First impressions matter. Call it a gut feeling or intelligent unconsciousness, but when we first experience a company, we make an immediate judgement, setting us on a certain direction. We all...
Decade of design
August 14, 2017 | Mogul
A lot changes in ten years. Not surprising - but I find we tend to overestimate just how much can be done in a short period of time yet we underestimate how much can change in five to ten years....