I once worked for a software company that had a photo of the founder on the app, asking for donations. When they added a picture of his cat, the conversion rate went from 1.5% to 3%. Revenue...
You might have seen a few stories in the news lately about tracking cookies. If you haven’t been reading the news (and I don’t blame you if you haven’t) then you might have noticed content...
As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers...
Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,...
First of all, let’s remind ourselves what marketing actually means: Marketing is about identifying and meeting human and social needs. One of the shortest definitions, from Kotler, is...
Google Ads can be a really great way to get your products and services in front of a lot of good prospects in a hurry. But it can also be incredibly frustrating, complicated, and confusing. And if...
Data is everywhere these days. We are constantly assaulted with it, in just about every sphere of our lives. At work many of us are ruled by KPIs (key performance indicators - see my earlier blog...
We have closed the Mogul office at 10 Cooper Street, Havelock North. It was a great space but during the Covid-19 lockdown we found that our team is just as productive working from home. So...
Now that we've come out the other side of lockdown, here are some tips to make the transition to the post-COVID world of work a bit easier... Take the COVID-19 banner off your website We...
There’s an old saying in management: If you can't measure it, you can't manage it. Good instincts are important in business, but the best companies base their decisions on evidence - hard data...
UPDATE: First workshops are already full. New workshops are on May 13 and May 15. Here's some more great news for Hawke's Bay businesses affected by the COVID-19 pandemic and...
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