A family of websites for Tumu Group.

Client:

TUMU Group

INDUSTRY:

VARIOUS

PROJECT:

WEBSITE DEVELOPMENT

CONTACT:

Trish Scott, Marketing and Communications Manager

What was Tumu Group looking for?

Tumu Group, an iconic Hawke’s Bay family business with diverse entities and interests, faced the challenge of establishing a robust online presence.

  • The team at Tumu chose Mogul from a competitive pool of providers, for our innovative solutions and customer-centric approach.
  • We received a very clear brief from Tumu. The deliverables included best-of-class customer experience, intuitive navigation, multi-site administration, easy to use CMS and future-proofed.
  • We love working with Tumu Group. They are one of Hawke’s Bay’s iconic brands and we are proud to collaborate on their wide-ranging portfolio of businesses and organisations.

WHAT WE DELIVERED

(AND CONTINUE TO DELIVER)

A family of websites.

The goal was clear: to build a family of websites that were not only cost-effective and efficient but also reflective of the unique needs of their various businesses.

TUMU Group.

TUMU Group.


The parent company and the original site that we used to clone and build out websites for the other businesses and entities. We made sure this site had any content features required by the other businesses. Visit the site

TUMU Property.

Tumu Property was the first clone project. We planned out what needed to be different including brand elements and page structure and delivered a brand new site at a fraction of the cost. Visit the site

TUMU Property.

Peakviews.

Peakviews.

Peakviews was a clone of Property, but only a one-page website for now. It has all the functionality of a full website waiting in the wings for when it’s needed. Visit the site

TimberSpan.

TimberSpan started out as a one-page website, but the TUMU team has now developed it into a full site with projects. Visit the site

TimberSpan.

Evergreen Foundation.

Evergreen Foundation.

The Evergreen website was done with great haste after the cyclone, but watch this space for a new one! Visit the site

Killarney Capital.

After a complete rebrand, Killarney Capital is looking smart and approachable. Visit the site

Killarney Capital.

Midland Brick.

Watch this space!

Delivering results

Our approach.

Every project is different and clients have unique requirements, but a robust approach and process is the key to delivering efficient and effective results.
Discovery & delivery.
  • We conducted a comprehensive discovery and planning workshop with key stakeholders from the different businesses to understand all of the unique requirements, and to get everyone on the same page.
  • Speed is key in a company like Tumu Group, so we knew rapid development and quick responses to evolving needs would be critical to support Tumu’s dynamic business model.
Solution with Alignment.
  • After the workshop it was clear that there was no need to reinvent the wheel for every business. The most sensible solution was to create a ‘core’ website and clone it to create the other websites, adding new functionality if required along the way.
  • We gained a deep understanding of Tumu’s business approach and this has fostered a seamless, collaborative relationship.
  • This alignment was crucial in creating digital solutions that truly reflected Tumu’s ethos and business objectives.
Efficient & Effective Results.
  • Our expertise with WordPress multisite environments enabled the cloning of Tumu’s main site, adding enhanced functionality tailored to each business under the Tumu umbrella. This approach proved both time-efficient and cost-effective.
  • Each new website has the same user-friendly design, both on the front and back end, simplifying in-house management for Tumu’s team.
  • Beyond the projects, we continue to provide Tumu with insightful suggestions for design improvements, content optimisation, and overall website enhancements.
  • Our proactive advice has significantly bolstered Tumu’s marketing efforts.

Testimonial.

“Working with Mogul was a game-changer for us,” says Trish Scott of TUMU Group. “Their team, especially George, not only understood our unique business needs but also acted as an extension of our team. Their quick turnaround times, responsive service, and the ability to align with our business approach made our collaboration highly effective. For any business seeking a digital partner that truly understands and delivers, Mogul is the go-to choice.”

Trish Scott – Head of Marketing and Communications

Digital Marketing Workshops

Regional Business Partner (RBP) Funding.

Mogul is an established Regional Business Partner (RBP) provider and our coaching workshops are registered with the Management Capability Development Fund*.

Any eligible business can apply for up to $2,000 of funding from RBP to access this service. If this sounds like you, register for your assessment, or get in touch with your RBP Growth Advisor. 

More

Get in touch. We’d love to hear from you.

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