Part of the new strategic plan for the HWC was to raise its profile and to move into new areas such as business mentorship. In order to do that, the HWC needed a robust marketing and comms plan.
We knew we needed to work on a new way of talking about the HWC that connected and engaged with all women. We knew the best place to start was to talk to the wāhine who use and love the centre.
We wanted to avoid the traditional external consulting assignment that wouldn’t go far enough in meeting the needs of the Heretaunga Women’s Centre.
To properly understand the experiences of the HWC staff, volunteers and community, there was no better place to start than talking to them. Then we could craft an authentic story, brand and website that better reflects who they are, and why they exist.
Every project is unique, but the key to success lies in using a structured, adaptable approach. For HWC, this included a comprehensive marketing and communications plan, empathy interviews, and a collaborative process for reimagining their website.
A marketing and communications strategy helps to align marketing decisions with overall business goals, stakeholder needs, and available resources.
A marketing and communications strategy should include an actionable plan for activities going forward.
“Collaborating closely with our design and content creation teams, you’ve brought our new brand to life online, presenting HWC as a vibrant, welcoming community of women. We are incredibly grateful for your expertise and guidance, and we are delighted to have an online presence that truly reflects our values and vision for the future. Thank you once again for sharing your skills, creativity, and vision with us. We’re thrilled to embark on this new journey with the reimagined HWC brand and look forward to the possibility of working together again.”
Deidré Venter, Centre Manager
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