Elevating brand presence and engagement.

Client:

FIRST72 /EPOD

INDUSTRY:

Emergency Preparedness

PROJECT:

Brand Implementation & Website

CONTACT:

Harry McPhail, General Manager

What FIRST 72 was looking for.

First72 emerged as a complete emergency preparedness solution after Cyclone Gabrielle to help communities across New Zealand prepare and stay ready for emergencies and disasters.

Their EPODs were already in market, but they saw an opportunity to also provide communities with equipment, training and support

The project goals were to boost customer engagement and improve brand perception of EPODs and the newly formed FIRST72 to become a trusted name in emergency preparedness.

Visit the FIRST72 website

Project Collaboration

Seamless integration of agencies.

The collaboration with Blackdog Design was instrumental in delivering a successful project for FIRST72.

  • There was a seamless integration of creative design expertise with Mogul’s digital development and strategic implementation.
  • Design concepts were not simply handed off for execution, but rather developed and refined through close communication and shared understanding of FIRST72’s brand and objectives.
  • The synergy between Black Dog Design’s aesthetic vision and Mogul’s technical capabilities appears was a key ingredient in elevating the look and feel of the website and significantly boosting customer engagement and brand perception for FIRST72.
  • Mogul’s approach to partnering with FIRST72 focused on a design-centric and collaborative methodology, resulting in the following solutions:
Key Challenges.
  • Strong Visual Identity: FIRST72 recognised the importance of a visually appealing and elevated overall look and feel to be perceived as a trusted and professional organisation.
  • Effective Market Positioning: They needed a platform to clearly communicate who FIRST72 is, what they stand for, and the significant work they undertake in emergency preparedness to gain credibility and reach their target audience effectively.
  • Improved Customer Engagement: The existing website wasn’t effectively engaging their diverse range of stakeholders, including community groups and government agencies.
  • Driving Business Outcomes & Growth: The website needed to function as a tool to facilitate stronger engagement, connect with relevant partners and customers, and ultimately contribute to the organization’s growth and impact.
Work to be Done.
  • Building Credibility & Trust: Designing a professional and credible online platform to enhance brand perception and establish FIRST72 as a trusted resource and facilitates stronger engagement from various stakeholder groups.
  • Creative Execution: FIRST72 sought a digital marketing partner with strong design capabilities, creative input and attention to detail to align with their new brand guidelines.
  • Development Expertise:Chris, Mogul’s senior developer, played a crucial role in the execution of the website redesign, bringing a high level of technical skill and creativity to the development process.
  • Effective Website: Strategic advice and insight ​into how to structure content, position the key messages and ensure al of the audiences get to the most relevant content as quickly as possible. 
Overall Approach & Solutions.
  • Prioritising Design & Aesthetics: Our strong design capability and keen eye for detail were central to our approach. We understood the importance of a visually appealing website in establishing credibility and attracting engagement.
  • Focus on Brand Alignment: We ensured that the website design was closely aligned with FIRST72’s brand guidelines, reinforcing their identity and messaging consistently across all platforms.
  • Emphasis on User Engagement: The website was strategically designed and developed to enhance user engagement across various stakeholder groups, making information more accessible, encouraging interaction and fostering trust and confidence among their audience.
  • Driving Positive Business Outcomes: The clarity, credibility, and engagement facilitated by the new website are contributing to stronger connections with partners and customers, ultimately supporting FIRST72’s growth and the value they bring to the community in terms of emergency preparedness.

In the client's own words.

“I’d encourage other companies to think clearly about the vision they want to bring to life through their website and how they want to engage with their customers. If being design-focused and brand-aligned is important to you, then working with Mogul is a great choice.”

Harry McPhail, General Manager

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