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The Mogul Blog | Our Projects, Our Insights, Our People - Part 3

The Digital Shift: How AI changes the rules of digital marketing (and what smart agencies are doing about it)

  • Matthew Miller
The rules of digital marketing are changing faster than many businesses can keep up with. Artificial Intelligence (AI) isn’t just another tool in the stack; it’s fundamentally reshaping how we build websites, run…

The AI wave is here. Is your digital strategy built to surf, or sink?

  • Matthew Miller
Are you prepared for the AI revolution, or is your business at risk of being anchored to yesterday’s digital solutions? Imagine this: You’re cruising on your yacht – maybe just off the Noosa…

Forget “How much do you charge for a website?” – ask the better question

  • Matthew Miller
“How much do you charge for a website?” After more than 20 years in this game, I’ve heard that question thousands of times. It’s a fair question, but it’s the wrong one. Asking…

Accessibility is a value you build into your brand.

  • Chris Webb
Every so often I’m asked how long it will take to ‘add accessibility’ to a site. This post is intended as a bit of a guide as to why the question doesn’t really…

Beyond the Brochure: 5 WordPress security essentials your business cannot afford to ignore

  • Matthew Miller
Your WordPress website isn’t just a digital brochure anymore. It’s your 24/7 salesperson, your main marketing channel, and often the first thing potential clients see when they Google your business. But there is…

Supporting a shared, sustainable future for Hawke’s Bay

  • Chris Webb
We’ve just launched a new website for the Sustaining Hawke’s Bay Trust. Formerly known as the Environment Centre, Sustainable Hawke’s Bay has grown from a small eco-hub into a driving force for sustainability…

Moving to the future with Autex Future Lab

  • Chris Webb
Autex Future Lab is a forward-looking initiative aiming to make industry more sustainable. Its goal is to bring together like-minded people from design, manufacturing, production and Government to lead the way with sustainable…

What does the future hold for marketing automation?

  • Matthew Miller
Marketing automation is evolving fast, but not all the hype translates to real business results. Let me walk you through what’s actually worth your attention and why it matters for your bottom line.…

Getting prepared with First72 + EPOD

  • Chris Webb
First72 is a growing company based in Hawke’s Bay, New Zealand. Born out of the need for PPE during the Covid pandemic, they specialise in emergency preparedness and all the equipment which goes…

Understanding SEO for New Zealand businesses

  • Matthew Miller
Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain keyword. For New…

Email deliverability changes still causing problems

  • Matthew Miller
In October 2023, Google and Yahoo announced updates to their sender requirements. The move aimed to maintain the reliability of email communication and enhance inbox security for users. These new regulations were set…

The rise of AI in digital marketing: what it means for NZ businesses

  • Matthew Miller
This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT has dominated the…
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