Mogul Logo

The Mogul Blog | Our Projects, Our Insights, Our People

Bad vibes: Another DIY website goes publicly wrong

  • Chris Webb
Another New Zealand business made headlines today with a vibe-coded website left open for anyone to edit. This time, the only damage was some embarrassment for an Auckland store, with memes, politicians and…

A tougher market is not the time to disappear

  • George Miller
When trading conditions get tough, the instinct is often to cut sales and marketing first. But this is not the time for organisations to disappear and give prospective customers a reason to choose…

Governance has a branding problem

  • George Miller
It’s become one of those words that makes people cringe. Like ‘strategy’ and ‘consulting’ did 10 years ago. Governance has a bad reputation for creating process for process’s sake, more approvals, more meetings,…

How does your site measure up? Give it a quick check with these simple tools.

  • Chris Webb
Like any important asset, your website needs some regular checks and maintenance to keep it in good condition. This doesn’t need to be a difficult or time-consuming task, in fact it’s as simple…

The gap between AI-assisted research and AI-completed purchases

  • George Miller
An article out of New Zealand this week made me think back to my last post about intention over panic. It’s the kind of story that can push a business owner straight into…

Five Eyes AI Cyber Advisory: What every WordPress site owner needs to do now

  • Matthew Miller
On 22 June 2026, the Five Eyes intelligence agencies, including Australia’s Australian Signals Directorate (ASD/ACSC) and New Zealand’s National Cyber Security Centre (NCSC), issued a joint advisory on AI-accelerated cyber threats. It’s one…

Nunc Acceptabile Tempus: now is the time, but with intention

  • George Miller
A couple of weeks ago I was nine floors above Maroochydore at Fwd>>>Fest, listening to Craig Scroggie from NextDC explain how he allows one of his (many) AI agents access to his credit…

What FWD>>>FEST taught us (and what it means for our clients)

  • Matthew Miller
There’s a version of this post where we just recap the event. Tell you who spoke, what sessions we attended, share a few photos. You’ve read those posts before. This isn’t that. This…

Google’s llms.txt U-turn: what we’ve learned implementing AI SEO for our clients

  • Matthew Miller
There has been genuine confusion in the industry about whether llms.txt files matter. Last month, Google said they don’t read them. “LLMS.txt files and other “special” markup: You don’t need to create new…

New privacy rule changes for NZ – how they affect you

  • Chris Webb
As of 1 May 2026, some new privacy rules took effect in New Zealand. The Privacy Amendment Act 2025 brings a number of updates to NZ’s existing privacy laws, including some new requirements…

AI is a tool. Knowing your sh*t is still the strategy.

  • George Miller
Someone made the case in LinkedIn this week that AI is eating the agency deliverable, and they’re not wrong. Call me old fashioned (and I’m sure some of you will), but my response…

The “Why” before the “How”: Turning digital projects into business assets

  • Matthew Miller
I’ve been around digital projects for over 20 years. After a while, you start recognising the early warning signs. Not the obvious ones, like slipped timelines or the stakeholder meeting where everyone suddenly…
No more posts to show

READY FOR A SERIOUS PARTNER?

Ready to show your customers you care?

Your customers are gold. Show them that you care and make sure they know that you value and respect their time, attention and hard-earned cash.

If you want them to understand, trust and choose your organisation, talk to us.

Get in touch