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Surfer at night
The AI Wave is Here. Is Your Digital Strategy Built to Surf, or Sink?
Are you prepared for the AI revolution, or is your business at risk of being anchored to yesterday’s digital solutions? Imagine this: You’re cruising on your yacht – maybe just…
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Would you buy a website from this guy?
Forget “How much do you charge for a website?” – Ask the Better Question!
“How much do you charge for a website?” After more than 20 years in this game, I’ve heard that question thousands of times. It’s a fair question, but it’s the…
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Massive Formula 1 car crash. Move fast and break things?
The Digital Shift: How AI Is Changing the Rules of Digital Marketing (and What Smart Agencies Are Doing About It)
The rules of digital marketing are changing faster than many businesses can keep up with. Artificial Intelligence (AI) isn’t just another tool in the stack; it’s fundamentally reshaping how we…
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How to avoid the Technical Trap
The “Why” Before the “How”: Turning Digital Projects into Business Assets
In over 15 years of digital project management and development, I’ve witnessed countless projects that were technically brilliant yet commercially disappointing. Most of them were developed by other agencies, but…
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Beyond the Brochure: 5 WordPress Security Essentials Your Business Cannot Afford to Ignore
Your WordPress website isn’t just a digital brochure anymore. It’s your 24/7 salesperson, your main marketing channel, and often the first thing potential clients see when they Google your business.…
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Fresh new look for Killarney Capital
There is a lot that sets Killarney apart from its competitors, but they are best known for being good people who do good deals. Killarney Capital specialises in funding property…
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What Does the Future Hold for Marketing Automation?
As marketing evolves at an unprecedented pace, one crucial question emerges: what lies ahead for marketing automation? The answer is found in the cutting-edge trends and technologies that are swiftly…
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Understanding SEO for New Zealand Businesses
Search Engine Optimisation (SEO) is the process of optimising your online content so that a search engine likes to show it as a top result for searches of a certain…
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Windborne Charters: RBP coaching engagement
Client: Windborne Yacht Charters Industry: Luxury yacht charter services Objective: Enhance website functionality, increase traffic and bookings, establish a strong branding identity, and improve SEO and digital marketing knowledge. Funding:…
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Email Deliverability Changes Coming in February 2024
There are some big changes coming to email marketing in 2024. In October 2023, Google and Yahoo announced updates to their sender requirements. This move aims to maintain the reliability…
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The Rise of AI in Digital Marketing: What it Means for NZ Businesses
This year Artificial Intelligence (AI) has emerged as a game-changer. For this reason, 2023 has been the most interesting year in digital marketing since the smartphone was introduced. OpenAI’s ChatGPT…
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Marketing Automation in 2023: Automation with a human touch
Personalised customer experiences and efficient marketing processes are two keys to business success. Marketing automation tools have emerged in the last few years and have become a must-have for many…
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