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AI Search Optimisation.

AI Search Optimisation

Search is changing.

AI is rapidly becoming the default way for people to find information. 60%+ of Gen Z start research with AI assistants.

Remember when being in the Yellow Pages was non-negotiable for business? Then, the internet made it obsolete. For the last two decades, ranking on Google’s list of blue links has been the goal.

Now, AI is rewriting the rules again.

Search is rapidly shifting from a list of options to a single, AI-generated summary: a direct answer. If your business isn’t the source for these answers, you’re not just losing a click; you’re becoming invisible to a new generation of customers who are actively searching for your services.

Proper structured data and strategic content are no longer optional “nice-to-haves.” They are the fundamental requirements for visibility in the age of AI search.

What is AI search optimisation?

It’s about becoming the trusted source.

At its core, AI Search Optimisation is the process of making your website the most trusted, authoritative, and easily understood source of information for what you do.

It’s not about tricking an algorithm. It’s about teaching AI what your business is, what you offer, and why you’re the best choice. We do this by structuring your website’s data and content in a language that AI models like Google’s Gemini and ChatGPT can instantly understand, verify, and trust. When they trust your information, they present it as the answer to their users.

What about your site?

Mogul's AI search optimisation service.

This work will get your business properly positioned for growth in the age of AI search. 

This isn’t just a technical fix; it’s a strategic initiative to secure your digital future. Our process ensures your business is perfectly positioned to capture the attention of both AI and the customers who use it.

Current status & future thinking.

  • An initial consultation to understand the current status of your business, your value proposition, your offerings – and where you see it headed in the next 5 years.

Structured data implementation.

  • An audit of your current structured data and implementation of proper Schema.org markup, giving AI a perfectly organised catalogue of your business. Your services, location, hours, and expertise – making you the most reliable source for direct answers.

llms.txt file optimisation.

  • We create and optimise a specific file (llms.txt) that acts as a direct line of communication to AI crawlers. It guides them to your most valuable content and provides clear summaries, ensuring the AI learns from your best material, not just random pages.

Content strategy for AI and humans

  • AI prioritises clear, expert-driven content that genuinely helps the user. We analyse your existing content and provide a clear, prioritised roadmap for improvement. This includes actionable steps to refine your pages so they appeal to both human readers and AI models seeking authoritative information.

AI search performance monitoring & reporting

  • We monitor your visibility and performance within AI search environments (like Google’s AI Overviews and ChatGPT). You’ll receive regular reports that translate complex performance data into clear, actionable insights for continuous improvement.

Emerging AI search trends & opportunity identification.

  • The AI landscape is evolving every day. We act as your strategic partner, constantly scanning the horizon for emerging trends, new AI tools, and platform updates. You’ll receive concise summaries of what’s changing and how we can leverage it to keep you ahead of the curve and your competition.

Hungry for growth or change?

We'd love to hear from you.

We work with companies who are hungry for growth or change. For them, standing still is not an option.

We help our clients see into their future. Where do you want to go?

Get in touch