Web Tips

WordPress updates – the perils of the DIY approach

By | April 28, 2016

Updating your WordPress website regularly is really important. Aside from feature enhancements, most updates are to fix known security vulnerabilities. Once a vulnerability is discovered by hackers they share that information on the Internet for...Read more

How healthy is your website traffic?

By | February 12, 2016

Websites are amazing. They are the face of our business, our 24/7 sales person who is always working for us. We need to make sure they continue working as hard as possible. Google Analytics is a great tool to monitor the health of your website (and...Read more

The Apple Watch and email marketing

By | April 30, 2015

With Apple’s watch coming out overseas, new details are emerging about how well it handles email (or doesn’t). The following are some important points that we’ll need to keep in mind when we send out that next campaign or...Read more

April 2015 newsletter: mobile websites and Google changes; Becs is leaving; and lots more…

By | April 21, 2015

Hi there Today is the day. Some people are calling it ‘Mobile-geddon’. It’s the day that Google is changing its search engine recipe (or ‘algorithm’ for the more technically-minded of you) for mobile website searches...Read more

Content. The most valuable resource online, and the most undervalued.

By | March 2, 2015

The most valuable resource online, and the most undervalued. What do I mean by that? In the past nine years we have found it very hard to sell the value in great content – copy, images and video – for websites and email...Read more

Social cricket, social media and the power of online marketing

By | February 26, 2015

An amazing thing happened here in Hawke’s Bay this week. A group of sporting legends came to play a game of cricket on a field that, 3 years ago, only existed in the imagination of a small group of cricket tragics. The Legends of Cricket...Read more

Mogul newsletter: May/June 2014

By | June 3, 2014

The latest Mogul newsletter is out! We launched quite a few websites for our clients (see below), made some big improvements to Streama and made a lot of progress on our next product – watch this space. I hope you enjoy reading about what...Read more

SEO wakeup call: Page 1 of Google gets 92% of the traffic

By | May 19, 2014

Search engine optimisation, also known as SEO, is a fundamental and essential set of techniques to promote your website properly. Without good SEO, your site will not rank highly in Google’s organic listings and will not reach its full...Read more

Why you need a SEM strategy: 7 out of 10 B2B buyers start their research on Google

By | May 1, 2014

Search engine marketing (SEM) is a form of paid online advertising. Paid SEM ads allow you to promote your business higher in search engines such as Google, Yahoo and bing, giving you better brand awareness, attracting more site visitors to your...Read more

Companies who blog get 55% more website visitors

By | April 15, 2014

A blog is a very valuable tool for your business as it gives you an easy and cost-effective way to publish and share information with your clients, prospects and the wider world/audience. You can also promote your expertise, products and services...Read more