SEO

SEO: Google’s Panda Algorithm | What you need to know

By | March 16, 2016

This week we are looking at the Google Panda algorithm. The Panda is one of the four Google animals we will be covering over the next few months. To Recap – The Panda algorithm was first released in February 2011, named after its creator...Read more

How healthy is your website traffic?

By | February 12, 2016

Websites are amazing. They are the face of our business, our 24/7 sales person who is always working for us. We need to make sure they continue working as hard as possible. Google Analytics is a great tool to monitor the health of your website (and...Read more

Google’s Animals and what they mean for your website

By | January 29, 2016

Google uses over 200 algorithms (checkpoints) to determine where a website will rank on their search results and for which search queries. The exact checkpoints are part of Google’s secret recipe and working this periodic table can be a real...Read more

April 2015 newsletter: mobile websites and Google changes; Becs is leaving; and lots more…

By | April 21, 2015

Hi there Today is the day. Some people are calling it ‘Mobile-geddon’. It’s the day that Google is changing its search engine recipe (or ‘algorithm’ for the more technically-minded of you) for mobile website searches...Read more

Make sure your website is mobile-friendly – or Google will punish you!

By | April 16, 2015

If you still haven’t upgraded your website to make it mobile-friendly, you’re about to get a very compelling reason to do so. Google, the world’s most popular search engine (with a staggering 88% market share) is about to change...Read more

SEO wakeup call: Page 1 of Google gets 92% of the traffic

By | May 19, 2014

Search engine optimisation, also known as SEO, is a fundamental and essential set of techniques to promote your website properly. Without good SEO, your site will not rank highly in Google’s organic listings and will not reach its full...Read more

Companies who blog get 55% more website visitors

By | April 15, 2014

A blog is a very valuable tool for your business as it gives you an easy and cost-effective way to publish and share information with your clients, prospects and the wider world/audience. You can also promote your expertise, products and services...Read more

How do we get to #1 on Google?

By | August 14, 2013

It seems like a pretty simple question, and it’s one we hear quite a lot at Mogul. After all, who doesn’t want that top spot? Actually, that’s the problem. The entire world wants that spot, so if there was anything you could do to...Read more

Change to Google Analytics reports

By | July 25, 2012

Some of you may have received emails recently regarding a change to your Google Analytics reports. Google now stipulates that you must have a Google account in order to receive your analytics reports by email. In the past, when we launched a...Read more

Redirecting your way out of Google hell

By | May 25, 2011

If you’ve got a website and you pay attention to where your visitors comes from, you’ll probably see that search engines like Google provide you with a huge proportion of your traffic. Google is probably the most useful website in the...Read more