Google’s Adwords & Analytics Performance Summit 2016

By | June 9, 2016

Google’s Performance Summit has been and gone for another year and this year Google had a few surprises in store for us. With some major changes happening to Google’s AdWords and a re-design of Analytics there is something for everyone. You...Read more

SEO: Google’s Panda Algorithm | What you need to know

By | March 16, 2016

This week we are looking at the Google Panda algorithm. The Panda is one of the four Google animals we will be covering over the next few months. To Recap – The Panda algorithm was first released in February 2011, named after its creator...Read more

How healthy is your website traffic?

By | February 12, 2016

Websites are amazing. They are the face of our business, our 24/7 sales person who is always working for us. We need to make sure they continue working as hard as possible. Google Analytics is a great tool to monitor the health of your website (and...Read more

How to make your dollar go further online with Adwords

By | February 9, 2016

Google AdWords is the world’s largest online marketing channel, earning Google over US$43 billion each year. It makes it difficult to look past such a huge marketplace and not give AdWords a thought. The first thing people want to understand is...Read more

Google’s Animals and what they mean for your website

By | January 29, 2016

Google uses over 200 algorithms (checkpoints) to determine where a website will rank on their search results and for which search queries. The exact checkpoints are part of Google’s secret recipe and working this periodic table can be a real...Read more

Make sure your website is mobile-friendly – or Google will punish you!

By | April 16, 2015

If you still haven’t upgraded your website to make it mobile-friendly, you’re about to get a very compelling reason to do so. Google, the world’s most popular search engine (with a staggering 88% market share) is about to change...Read more

SEO wakeup call: Page 1 of Google gets 92% of the traffic

By | May 19, 2014

Search engine optimisation, also known as SEO, is a fundamental and essential set of techniques to promote your website properly. Without good SEO, your site will not rank highly in Google’s organic listings and will not reach its full...Read more

Google Analytics: what you need to know

By | November 5, 2013

We have offered Google Analytics to our clients for a number of years. It’s a free website analytics service offered by Google. Before Google launched Analytics, there were a number of free web stats packages that you could use. Web hosting...Read more

How do we get to #1 on Google?

By | August 14, 2013

It seems like a pretty simple question, and it’s one we hear quite a lot at Mogul. After all, who doesn’t want that top spot? Actually, that’s the problem. The entire world wants that spot, so if there was anything you could do to...Read more

How Google friendly is your website content?

By | July 12, 2013

Outranking competitors to reach the top of Google’s search engine is the Holy Grail for most brands and companies; getting there, however, has never been easy. And with Google’s latest round of updates to its algorithms, the goal posts have...Read more