Email Marketing

How are you using email to grow your business?

By | August 23, 2016

Back when the internet was still young and before social media was known about, email marketing was the number 1 online marketing tool used by businesses. Fast forward to the present and it would seem that email marketing is no longer front of...Read more

E-mail marketing is more powerful than ever

By | April 22, 2016

Email software company Litmus have just released their 2016 State of Email report. It is comprehensive – based on 13 billion emails sent over the course of last year. With a return on investment (ROI) of 38-to-1 on every dollar invested...Read more

Campaign Monitor’s new email builder

By | February 1, 2016

If you’ve worked with Mogul on email marketing, you’ll know that our favourite email marketing software is Campaign Monitor. Campaign Monitor have just released some new tools which enhance the email creating process. Essentially they...Read more

The Apple Watch and email marketing

By | April 30, 2015

With Apple’s watch coming out overseas, new details are emerging about how well it handles email (or doesn’t). The following are some important points that we’ll need to keep in mind when we send out that next campaign or...Read more

Content. The most valuable resource online, and the most undervalued.

By | March 2, 2015

The most valuable resource online, and the most undervalued. What do I mean by that? In the past nine years we have found it very hard to sell the value in great content – copy, images and video – for websites and email...Read more

Mogul newsletter: May/June 2014

By | June 3, 2014

The latest Mogul newsletter is out! We launched quite a few websites for our clients (see below), made some big improvements to Streama and made a lot of progress on our next product – watch this space. I hope you enjoy reading about what...Read more

Email marketing is 40x more effective than Facebook and Twitter combined

By | March 15, 2014

After search engine optimisation (SEO) i.e. being found in Google, email marketing is the second-most effective way to generate enquiries or sales. A recent survey by McKinsey & Co. states email is nearly 40 times more effective than Facebook...Read more

2014 Is the year of experimentation

By | February 20, 2014

I’ve just finished looking over the introduction to E Consultancy’s report  ‘Quarterly Digital Intelligence Briefing: 2014 Digital Trends’. The report gives a great insight into the mindset, needs and concerns of the digital...Read more

Show a preview of your email newsletter

By | May 4, 2011

Email newsletters are really great. If you don’t believe me, read my earlier blog post about email marketing. But you need people to sign up to receive them, and it can be really hard to convince someone to sign up for something they...Read more

Email marketing: should I use the business name or my own name?

By | May 2, 2011

A question we get asked a lot… when you send promotional email or an email newsletter, is it better to use your own name or the name of your company? You probably know from experience that when you look at an email, the name and subject line...Read more