The Mogul Blog | Our Projects, Our Insights, Our People - Part 5

Website grading tools have come a long way over recent years. The days of just measuring ‘page speed’ are long gone; modern tools now provide sophisticated reports showing measurements for every aspect of…

It sounds so obvious, but most of us are really bad at it – talking (and listening) to our customers. As Matt said last week, understanding their customer is one of the most…

As a digital marketing company we come into contact with all sorts of different businesses. Some are very successful, some muddle through, and some never really get out of first gear. As marketers…

Wordfence reports up to 90,000 attacks on WordPress sites every minute. That is clearly a problem. Both for me, as someone who maintains websites and for you, as someone who runs or owns…

There’s a bewildering array of options available for businesses wanting to sell products online. In this series we will take a look at the most popular eCommerce platforms, to help you decide which…

I’ve recently been working on the search engine for a large, information-dense WordPress site. The Hawke’s Bay Knowledge Bank has more than 36,000 documents published and searchable, so there is a plenty of…

Let’s face it, it’s been a pretty sh*t year and one most of us will be pleased to see the back of! We started the year by downsizing the team to ‘core’ and…

The latest data from NZ Post’s eCommerce Spotlight suggests that the recent increase in online shopping may mark a long-term shift in the way consumers purchase their goods. Gone are the days of…

Digital has rapidly become the most important part of the marketing mix for most businesses. If you want to get buy-in from your management team for new digital initiatives, it’s vital that you…

The ability to find and understand information really is one of the most valuable work and life skills you can have these days. Yes, I’m talking about ‘Google-fu’. Anyone can type something into…

Your website is almost always the most important part of your digital marketing mix. It’s the only bit of digital real estate that you actually ‘own’, you are in complete control of it,…

Sizing images for your website can be a painful and complicated task. We know how tricky it can be so we have created a simple step-by-step guide to help you correctly size images…