FAN Digital Foundations Snapshot

This 2-minute snapshot looks at six credibility signals: presence, data, ownership, vendor resilience, incident readiness and leadership oversight.

Tell us how much you agree or disagree based on how things work in your business today, and we will share a snapshot benchmark of where FAN members sit as a cohort.

The benchmark data stays anonymous. If you’d like a personalised follow-up based on your own answers, you can leave your email at the end. It’s optional and only used to send you your result.

NB. The Digital Credibility Snapshot is a practical starting point. It is not a technical audit, legal compliance assessment or cybersecurity certification.
Business size / context
Presence & trust signals
Tip: Consider search visibility, mobile usability, page speed, clear navigation, readable content and whether people using different devices or accessibility tools can access essential information.
Tip: Think about accurate and up-to-date content, clear contact details, professional design, security, reviews and testimonials, case studies, and relevant memberships or certifications.
Tip: Include your website, search presence, email, social and any other channels you use to reach customers, retailers, distributors or export buyers.
Vendor & platform resilience
Tip: Think about your website host, core SaaS tools (CRM, email platform, finance systems), and key agencies.
Tip: Consider ageing systems, one-off custom code, manual workarounds, whether you would know promptly if a critical service went down, and whether demand or traffic increases could expose a weakness.
Data & privacy
Tip: Think about what you collect, where it's stored, who has access, how long you keep it, and whether you're using AI tools with client or sensitive data in a controlled way.
Tip: A plan could be a formal incident response plan, playbook or checklist. It should identify who responds first, who makes decisions, how customers or stakeholders would be communicated with, and how critical services would be restored.
Asset ownership & IP
Tip: This includes who holds the logins, whose name is on domain registrations, who owns content and data, and where this is recorded.
Leadership oversight & governance
Tip: Consider who approves website, social and email content; how inaccuracies or public mistakes are corrected; whether people know what they can enter into AI tools; and whether AI-generated content is reviewed before it is published or used.
Tip: Consider who approves website, social and email content; how inaccuracies or public mistakes are corrected; whether people know what they can enter into AI tools; and whether AI-generated content is reviewed before it is published or used.
Tip: A short sentence or two - whatever comes to mind..
That's it! Thank you for taking the time to provide your feedback.
The benchmark data stays anonymous. If you'd like a personalised follow-up based on your own answers, you can leave your email at the end. It's optional and only used to send you your result.

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